Bryn Mawr S&T

Q&A with Maxine Savitz ’58

Posted July 13, 2009
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After a decades-long, multifaceted career that included management and executive positions overseeing R&D and technology transfer in the public and private sectors, Maxine Savitz ’58 recently was named a member of the President’s Council of Advisors on Science and Technology (PCAST). She spoke with Bryn Mawr S&T about her remarkable career. S&T: After earning a […]

Market Research in Converging Spaces

Posted February 26, 2009

Shaving cream and cat food and laundry detergent have remained largely unchanged over the decades, giving the companies that manufacture such everyday household items a pretty fair handle on why consumers buy the brands that they do. But video games? Cell-phone applications? Online entertainment? In the digital sector, where change happens with stunning rapidity and […]