Bryn Mawr S&T

Market Research in Converging Spaces

Posted February 26, 2009

Shaving cream and cat food and laundry detergent have remained largely unchanged over the decades, giving the companies that manufacture such everyday household items a pretty fair handle on why consumers buy the brands that they do. But video games? Cell-phone applications? Online entertainment? In the digital sector, where change happens with stunning rapidity and […]